Culture Guide
Employee Recognition Trends Report 2025
Discover the insights that will shape how your organization appreciates, engages, and retains talent.
Culture Guide
Discover the insights that will shape how your organization appreciates, engages, and retains talent.
This report is grounded in rigorous, representative research designed for today’s HR decision-makers. The Starr Conspiracy, in partnership with Sago and sponsored by Kudos, surveyed 332 HR leaders and managers from mid-sized to large U.S. organizations (500–4,999 employees) in September 2025. Using quota sampling to ensure balanced input across roles and company sizes, the study delivers insights with a 95% confidence level and a margin of error of ±5.4%.
The goal? To understand how organizations are designing, administering, and measuring recognition programs and platforms in 2025. The research explores five essential dimensions shaping the future of employee recognition:
These findings offer a clear, data-driven view into what HR teams need now, and what will matter most in the years ahead.
Here’s a preview of what you’ll discover in this in-depth report:
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Engagement programs powered by Kudos see higher employee retention, improved employee happiness, and a boost in overall company performance.
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