Drive is a great read that promotes a fresh perspective on how to practice business in this new Millennium that is more humanistic, while remaining profitable. The Drive philosophy is grounded in Motivation Theory, and moves beyond the dated robotic focus on Rewards & Recognition, i.e. the “carrots & sticks” approach to human motivation, which Mr. Pink refers to as Motivation 2.0.
Before delving deeper into M2.0, Mr. Pink takes time to outline the basic survival core that drove human evolution for many millennia, i.e. Motivation 1.0. The basics, of course, were and remain: food, shelter & procreation. These are the fundamental security concerns of every human being. These are our biological drives, but once they are secured, human nature begins to yearn for things beyond the basics.