"Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do." -Walt Disney
If we think back on our favorite memories at Walt Disney Parks and Resorts, more often than not, these memories involve kind and talented cast members. It is these passionate, warm-hearted, and talented people who attract millions of people back to the parks to see them do it again and again. They even bring their friends to show them how well Disney does what it does.
It is in every company’s best interest to provide superior customer service so that their customers, whether they are businesses or individuals, return the favor with their loyalty. This loyalty leads to word-of-mouth advertising, and also creates strong and lasting relationships.